2019 has been a year of postponed investments and restrained demand as a result of the negative market conditions and growth struggles in our country combined with the slowdown in global economy and economic activity. To a backdrop of contracted demand and deteriorated investment environment, İş Leasing embraced a lending approach giving priority to risk-focused policies, and continued to make available financing sources compatible with their investments to the real sector companies and most of all to the SMEs that serve as the engine of our national economy.
In 2019, the Company focused on sustainable growth strategies and achieved performance results in line with its goals thanks to its dynamic balance sheet management:
Through advanced techniques implemented for credit risk, effective risk monitoring processes and broad-based portfolio, the Company’s non-performing leasing receivables ratio continued to remain significantly below the industry average and stood at 6.6%.
Being one of the industry’s leading service providers with its professional human resource which is set apart with its competencies, know-how and high visionary capability, coupled with the robust financial structure, İş Leasing displays a consistent and healthy performance on the back of its sustainable and profitable growth strategy.
Powered by its service model that is bolstered with digitalization, efficiency and innovation culture, and that constantly upgrades customer experience, İş Leasing has been one of the most preferred companies also in 2019 and increased its market share in terms of the number of customers to 12.2%.